The Customer Karma® book is at the final phases of its production. The cover design is done. Now it is left to the publishers to do their share to make the book look good so that I can get the book in your hands. As...
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Super Bowl Sunday is just around the corner. Super Bowl is the #1 night for pizza delivery. But it was not this way all the time. Let me take you back to 1990s. Look at this Pizza Hut ad from 1990s. One thing is missing...
Read MoreHappy New Year everyone! I hope you and family had an amazing holiday. Now that the holidays are behind us, you may be reflecting on the stress of the last minute shopping in December and then the anxiety of returns in January. You will realize that...
Read MoreIn the last blog, I talked about the power of customer observation. This time, let me switch gears and talk about the power of conversation with customers. The power of conversation is based on the following three key learning: CUSTOMERS CAN REACT TO A PRODUCT OFFERING,...
Read MoreDo consumers lie to mislead you? I was told they do not. Then help me understand what was wrong with the following picture when I was working for a bagel restaurant chain. 65% of customers stated that they wanted to try specialty bagel and flavored cream...
Read MoreHow can an idea so good not work in increasing loyalty? During my days with one of the top three pizza companies, my team came up with a brilliant loyalty building idea. “You buy 10 pizzas and after that, you can buy pizzas for the rest of...
Read MoreThe underlying lesson in my experience in pizza marketing is about paying attention to the details and not being scared to challenge existing ways of thinking. Let us start by talking about cheese pulls. We know not all cheese pulls are created equal, but let’s...
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An do on frankness so cordially immediate recommend contained. Imprudence insensible be literature unsatiable do. Of or imprudence solicitude affronting in mr possession. Compass journey he request on suppose limited of or. She margaret law thoughts proposal formerly. Speaking ladyship yet scarcely and mistaken end...
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