“Has an unparalleled passion for brands. Truly a brand champion.”
Former SVP Keybank
"One of the most insightful (and fun) books I have ever read on building long term customer relations. A must read."
Howard S. Friedman
Ph.D. Columbia University
"Arjun Sen’s own management experience gives the book the “real world” touch, and speaks in real terms to anyone working with customers. ”
Board Member, Halton Group Ltd.