Ira Bahr, Chief Commercialization Officer at AliveCor, is an engaging storyteller, a strategic thinker, and a leader with a history of creating value in a range of companies from satellite radio to digital to health-tech.

The starting point of any journey to Win Big starts with being intellectually humble and creating a company culture where the best ideas always win. Seeking disconfirming evidence and challenging ideas, make them even stronger. In this episode, Ira shares why “it is OK to give up when you find enough evidence that something’s not working” and what is the Ok-point.

Listen to Ira to find out why we should practice true brand humility and embrace the fact that consumers may know more about your product than you do.


Secrets to Win Big with Arjun Sen brings you leaders from around the world and all walks of life.

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