17
Nov
Focus on the “real people” of your brand
Pizza Hut goes for slices of real life with employees in ads
By KAREN ROBINSON-JACOBS / The Dallas Morning News
In an era when ordering a pizza doesn’t necessarily involve human contact, using workers in ads reinforces the message that “these are genuine human beings who are making these pizzas,” said Arjun Sen, president of the Colorado-based Restaurant Marketing Group. “For Pizza Hut it’s a great strategy to say, ‘Our employees: That’s the difference.’ It … is celebrating the employee. It’s team building.” click here to continue reading