In one of my early projects in the corporate world, I built a team member satisfaction measuring tool for the company I was working for. As I built the questionnaire, I covered all areas from hiring to training, from on the job satisfaction...
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Let us take a stroll back in time to see how America has bought toys during the holidays in years past. In the 1990s, Toy R Us was the category leader. The holiday toy sales started the weekend of Thanksgiving, with Toys R...
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While having coffee with one of my colleagues one afternoon, I asked for his views of the future of luxury brands and Baby Boomers. “Luxury brands are dead,” he said, pointedly.I was taken aback by this cryptic pronouncement. Probing further I asked him to reconsider...
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I am honored to be the first guest blogger on Arjun’s blog. I don’t need to know that others were asked before me and turned down the opportunity. I seized the chance to tell my tale of the turnaround of a brand; or least...
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This piece of artwork was created by K.K. Muralidharan , specially for Restaurant Marketing Group (a division of ZenMango) for the Leaky Bucket research. Brands of all types use Leaky Bucket research to determine why past customers do not return to the brand....
Read MoreOver the last fifteen years I have helped numerous brands in using comparative ads to win over the consumer. If the decision has been made to directly target a competitor and prove brand superiority, the brand must be prepared to substantiate that claim. If challenged,...
Read MoreHave you ever seen a serious runner not time his runs?Football teams measure how long a punt is in the air, because higher air time means defense is more likely to prevent an advance.Every successful “super professional” I have encountered over the years was simply...
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All of us are caught up in the discussion about how bad the current economy is and how we will survive this tough time. Recently, I experienced a practice by two brands who are doing things a “tad” differently to beat these tough times.First, Chili’s....
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Many a time when I think about Marperations, I think about Operations not being consistent. My recent experiences with my iPhone made me start thinking, when Marketing over-promises, does Operations even have a chance?The AT&T dropped call storyBeing a single dad and small business owner,...
Read More1. Relevant awareness of non-profitThe target must know all relevant information about the non-profit. Here are some key issues to consider as the non-profit builds awareness:The information should come to target first hand and not filter through second or third hand audience. That builds...
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