WOW 1 MORE

INCREASED SALES GUARANTEED!

ZenMango® believes in identifying information that makes action inevitable.

Identifying the value of a customer and how to move them up the frequency ladder is a guaranteed way to increase a brand’s sales. ZenMango® strongly recommends a quarterly measurement of a brand’s customer base and recommends that the brand identify the volume of each group (usage group) and how much each group is worth. This information, along with the tools of Guest Experience Enhancement, enables a brand to embark on a journey of Wowing 1 More™ customer, one customer at a time. The ROI of this initiative is huge as a brand is using its current store labor to wow its customers. Team members get motivated with a clear goal and customers find more compelling reasons to come back. Obviously, sales increase dramatically!

AN AVERAGE PIZZA STORE EXAMPLE

IMPACT OF WOWING 10 CUSTOMERS A WEEK

Step 1: Identify Size of User Groups
ZenMango® will lead your leadership to identify the usage groups, their sizes and the dollar value. A similar analysis of key competitive brands will be used as the benchmark for the brand and the category.

Step 2: Determine how to WOW 1 MORE™
Guest Experience Enhancement tools will be used to develop the Wow 1 More™ tactics.

Step 3: Communicating to Store Team Members
As store level team members are the brand’s key messengers, communicating the value of customers to them is essential to make action inevitable.

Step 4: Ongoing Measurement
ZenMango® recommends ongoing measurement to monitor progress and source of business gain.

Follow these four steps and give the consumer a reason to come back over and over. The opportunity to increase your transactions and increase your market share is right in front of you.

Grasp the concept with the mindset of Vivian (played by Julia Roberts in the movie Pretty Woman), “Baby, I’m gonna treat you so nice you’re never gonna wanna let me go.” For you it translates to, “Oh valuable guest, I am gonna treat you so nice, that at the end of the experience, you will never let me go.” Now that is a simple mantra that can be used to energize your entire team.