SPEAKING

Arjun Sen is the president and founder of the marketing research consulting firm, ZenMango. Mr. Sen’s diverse background includes aeronautics, steel companies, restaurants, charities, launching one of the largest online businesses in the country, teaching marketing at a university, and most recently, working with Butch Harmon, the Yoda of golf.

ZenMango assists brands to understand their current equity in the mind of the consumer and build paths to enhance their guest experience.

Mr. Sen has 18 years of experience in marketing, branding, consumer research, strategic planning, and operations in restaurant/retail companies. Restaurant Marketing Group is ZenMango’s arm focused on the restaurant industry. Previously, Mr. Sen was the Sr. VP of Marketing for Jillian’s Entertainment. Prior to Jillian’s Entertainment, he was VP of Marketing and Operations for Papa John’s International Worldwide. At Papa John’s, Mr. Sen designed and implemented a guest-experience focused online ordering system, the first system of its kind. Since implementation, the pizza chain’s revenue from online ordering has increased by over 50% every year and recently completed over $1 billion in transactions. Prior to Papa John’s, Mr. Sen was Director of Marketing and Marketing Research at Einstein Brothers and Manager of Marketing and Marketing Research at Boston Market. He started his restaurant career at Pizza Hut in the Marketing & Marketing Research areas. Before entering the restaurant arena, Mr. Sen worked for Tata Iron and Steel Company, India’s premier private corporation as a management trainee. Arjun Sen is known for his consumer centric insights and ongoing focus on the guest experience.

Today, as he consults with any brand, his focus is just one thing, to be the guest experience enhancer. This focus has evolved to Marperations™, a unique space where marketing and operations intersect to share a common passion for the customer.

His diverse experience has earned him championship titles from top senior executives such as “The Towering Research Giraffe,” by Richard Davis, VP of Culinary Innovation for Boston Market, and “One of the most ‘marketing-intelligent’ minds in the business today,” by Blaine Hurst, former president of Papa John’s.

Mr. Sen also was a faculty at the University of Colorado, Boulder where he taught Marketing and Marketing Research. He currently co-chairs the Colorado Governor’s Small Business Council and is a nationally recognized speaker. Some of his current topics are: Winning Big in a Down Economy Yourness™- Marketing Yourself Raising a Father™ (Also the title of his upcoming book) Mr. Sen received his MBA from Brigham Young University and his Bachelors in Aeronautical Engineering from Indian Institute of Technology, Kharagpur, India.

Winning Big in a Down Economy

The Winning Big in a Down Economy presentation was declared “mission-critical business education at its best” by Brent Green, President, Brent Green & Associates, Inc. Winning Big in a Down Economy is an interactive presentation for any industry designed to give your brand the strategic tools it needs to win big in our down economy. Arjun Sen presents this seminar using his 18 years of experience in high powered marketing positions including Sr. VP of Marketing and Operations for Papa John’s.

Harnessing our Youth to be the Leaders of Tomorrow

Today’s teens are the leaders of tomorrow. Our best hope for a brighter future lies in investing in our teens today to get them ready to face the challenge tomorrow will bring. This seminar contains a series of stories about Raka, a young girl entrusted with very mature responsibilities. Entrusting her with these responsibilities propelled her into forming an effective marketing company. Her marketing company, which has been functioning over summer breaks for the past two years, earned her a position in the Top 40 Marketing Executives Under the Age of 40, in 2007. Her entire story is soon to be released in a book entitled Raising a Father, written by Arjun Sen.

Participants in this super-charged seminar will understand:

• The power of the teen today
• Methods of tactfully empowering our teens
• Techniques to build them into the leaders of tomorrow  

Defining Your Brand’s Key Performance Indicators

Gone are the days when one can manage their business by looking at the performance indicators of yesterday. Most brands are only looking at actual sales and transactions from yesterday and are thus using trailing indicators to manage their business. ZenMango feels that is similar to riding a horse facing backwards.

The Defining your Brand’s Key Performance Indicators seminar takes your business through a discovery process in which stakeholders identify the leading indicators for their brand which will help them influence future business success.

This presentation is ideal for any business professional who would like to manage their business in a more effective and successful manner. This seminar helps individuals understand:

• Ad Claim Substantiation
• The measures that can be used for defining success
• Your brand’s best leading indicators
• The relationship between your leading indicators and traditional measures
• Your individual scorecard for the business  

The Power of the Small: 5 ah-ha’s of Success for Franchising

Great ideas often start as small thoughts, and all mega brands started from humble beginnings. Success depends not on size or beginnings, but on how well a small brand or franchisee harnesses their power and moves forward without worrying about the big, super-competitors.

The Power of the Small seminar rekindles the flame of the starting entrepreneur to realize one’s unique position to take charge of their destiny. The seminar provides actionable tools for a small brand to look big but act small, and in the process achieve huge success.

This presentation is ideal for small business owners, entrepreneurs, franchisors, and franchisees to be more effective and successful. The seminar helps individuals:

• Understand how to use size as an advantage
• Understand the consumer experience
• Effectively communicate with consumers
• Build good business practices from day one
• Utilize operational tips: keep it simple  

Make Your Brand Marketing Team Research Savvy

Ongoing consumer research is a key ingredient in keeping a brand close to the pulse of the consumer. ZenMango feels that there is a fine line between doing research the right way and conducting improper research. This fine line determines the effectiveness of a brand’s consumer research.

The Make your Brand Marketing Team Research Savvy seminar helps a brand’s marketing team understand how to conduct proper research and thus make the research more effective. Additionally, the seminar helps to stretch a brand’s marketing dollars further by presenting several free or inexpensive ways to get insight into a consumer’s mind.

This presentation is ideal for business professionals who want to stay close to their consumers. This seminar helps brand team members understand:

• The role of different kinds of research
• How to choose a research methodology
• How to best prepare for research
• The best ways to use research effectively  

Leaky Bucket®: the Secret to Eating an Elephant

A significant long term performance indicator for most brands in most industries is their traffic or transaction count, maintained only by high customer retention. A brand’s Leaky Bucket® measures what percentage of the brand’s customer base is not likely to return to the brand and specific reasons for their decisions not to return.

As marketing is in charge of offence (getting new customers) and operations is in charge of defense (not losing customers), the Leaky Bucket® provides information meant to use their combined forces to reach superior effectiveness.

The Leaky Bucket®: The Secret of Eating an Elephant seminar helps brands develop a complete, actionable, long-term plan to retain its customers and increase transaction count. This is a must attend event for anyone who wants develop a cross-functional view of a brand’s health versus the competition within their category or industry. This seminar helps individuals:

• Understand Leaky Bucket® and its importance
• How to measure your brand’s Leaky Bucket®
• The reasons for the leak in your brand
• Develop a prioritized action plan to fix the leak  

Yourness™: Market Yourself

Brands spend millions to define and perfect their market positioning. In contrast, most of us spend a few hours doing a chronological rehash of positions held to develop or update our resumes. When we are asked in interviews “Tell me about yourself,” we struggle.

The Yourness: Market Yourself seminar facilitates individuals to define their personal market positioning by taking them through a self discovery journey. The seminar provides tools for each individual to identify his or her Yourness, and then use it to their advantage in all fields of life. This seminar helps individuals:

• Define your personal Yourness
• Specify areas of life to utilize Yourness
• Learn how to use Yourness to its best advantage
• Put Yourness to work for you!

Arjun Sen started the Yourness: Market Yourself seminar while teaching at the University of Colorado when he felt students today need a lesson in self discovery. Since then, this seminar has helped audiences of more than 8,000 define their personal market positioning and help them reach their fullest potential in all areas of life.