Restaurant Marketing Group helps you define who your customers are, how profitable each group is, and how to build long term relations.
We identify each group of customers for you and define:
Who they are
Why they come
What makes them happy
The following graph represents individual customer profitability. The numbers could be different for your specific industry but the underlying principle still remains true.
What does this mean for business ?
Converting one Heavy user to a Super Heavy user each week = 3% increase in sales!
Converting one Medium Heavy user to a Heavy user each week = 1.5% increase in sales!
