“One of the most ‘Marketing-Intelligent’ minds in the business today.”
BLAINE HURST, President & CEO – Panera Bread
“Entertaining, provocative, and educational. One of the best speakers I have heard speak on the customer experience and the customer mindset.”
LANE CARDWELL, Former CEO - P.F. Chang's


#1 Speaker From The Corporate Trenches Whose Secrets to Win Big results in long term wins and sustainable revenue growth.

Arjun Sen is a brand impactor and corporate insider who put brands of all sizes on the path to Win Big. Blaine Hurst, President of Panera Bread, called him, “One of the most ‘marketing-Intelligent’ minds in the business today.” Former P.F.Chang’s CEO, Lane Cardwell called him, “Entertaining, provocative, and educational. One of the best speakers I have heard speak on the customer experience and the customer mindset.”

Arjun is the President of ZenMango, where he has helped Fortune 500 companies take the next step to Win Big. Previously the Vice President of Marketing and Operations at Papa John’s, Arjun built their online business, now worth more than $1 Billion a year and led the 3,000-restaurant chain to significant sales increase, over a 4-year period. Today, high impact brands, CEOs and CMOs rely on his keynotes to provide clear, focused steps to take their brands to the highest level.

Arjun is the author of Customer Karma, watch for his much-anticipated new book, Secrets to Win Big coming out in 2019.  Arjun is excited for the opportunity to WOW your audience.


Testimonial from Golden Chick GM Conference
“Wow and Bravo! Arjun delivered the perfect message that our operators needed to hear. I have booked many motivational and keynote speakers over the years, and Arjun Sen’s approach and delivery of our keynote address, “Raising The Bar”, was one of the very best I have experienced. Working with him in the development of the content was a pleasure … he listened, interviewed various stakeholders within our organization, and customized his unique content to help us take our organization to the next level. His blend of “real world” industry knowledge, combined with his one-of-a-kind personal delivery, created a sensational and effective message for our company.”




Winning is always fun but achieving the Big Win will set you on a break through journey where the success becomes easy to sustain over time.

Arjun’s SECRETS from real-world leadership, marketing and operations experience with Fortune 500, start-up and emerging companies, will give you a broad, unique and action-oriented perspective that will make an immediate impact on your business. His stories of corporate success, failure and turning failure into bigger success will put you and your team on the path to achieve the highest level of success.

He will share with you a unique blend of strategic and action-oriented perspective where you will learn how to:

  • Go beyond WHY and define a clear vision of success.
  • Stop RESEARCHING your customers and instead get to know them.
  • Identify what your customers pain-points are and how to find big opportunities behind seemingly “small customer opportunities.”
  • Evolve your brand’s offering from a ONE OF FEW to ONE OF ONE in your customer’s eyes.
  • Take all the strategy into a consistent customer offering every time.

Arjun’s secrets are not taught in any Business School or found in any text book. They are priceless gems gathered from years of impact in the corporate world that will change the way you do business. Whether you are part of a retail or restaurant chain, a non-profit, or a start-up with a big dream, you will leave inspired on how to Win Big.


A secret that has completely disrupted the way brands think.

Every customer, every day walks into your store with anticipation. Everything you do or don’t do impacts your customers’ feelings and all the feelings blend to influence the customer’s relationship with your brand. Hence it is the Customer Feelings that defines your success.
Who is you Chief Feeling Officer?
What are you doing to make sure that all customers feel great when they leave you?



Customers are human beings with real feelings. Getting to know your customers is a necessary first step in your journey to serve your customers better. Let Arjun show you simple break-through way you can get to know your customers that will change the way you think. This will help you finetune your product offerings, make your marketing message and media more effective and make your team more aligned as you will have a clear picture of who your customer is and who is not.



For most brands nearly 25% customers are not likely to come back and fall in the Leaky Bucket. Saving one of these customers is easier and less expensive than going and getting a new customer to replace them. Let Arjun share with you how to build a process to measure your brand’s Leaky Bucket and what are the primary drivers of your Leak. This will be one of the highest ROI initiatives that you have ever taken and change the mindset of your team.



Most brands want to build a life time customer relationship. Any relationship starts with trust and trust comes from consistency. Consistency is the most searched and most eluded concept in the hospitality industry. Let Arjun show you the process to build a consistent customer service experience that business leaders are raving about.


Testimonial from Burger 21 Franchisee Conference
“I am rarely moved emotionally by a keynote, but Arjun’s humorous and passionate message really struck a chord with me and our entire franchise family. It was absolutely game-changing.”


Your brand spends a lot on researching your customers and have created clear profiles of customer segments. You know what the segment members do when they are not visiting you and their choice of media. You know WHO they are and WHAT they do. But do you know: WHY they do what they do? Your […]

How is your dating life going if you… Give out a reward card on your first date and after each date you punch a heart and offer a reward of carnations after 5 punches and roses after 10? For last-minute dates, you offer double points (two punches)? You offer specials such as a free dessert […]

How would you feel if you found out that your date was tracking where you go, what you do, and was found going through your credit card statements? You may feel that you are being STALKED. Shouldn’t your date simply pay attention to you and get to know you? Many brands do the same thing […]

Once you align your brand in the feeling business, it is important to quantify the value of positive feelings you are generating in your customers. Your customers always walk in with an anticipation and if you surprise them with something nice, it will start the experience on a positive note. Then you can build on […]

Every customer, every day walks into your store with anticipation. Everything you do or don’t do impacts your customers’ feelings and all the feelings blend to influence the customer’s relationship with your brand. Hence it is the Customer Feelings that defines your success. THE FIRST FEELING SETS THE WHOLE EXPERIENCE: What is the first feeling […]

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This morning I woke up at three o clock at a hotel in Phoenix.  I had a perfect plan. 3:30 AM: I will get ready and leave the hotel. 3:50 AM: Return the rental 4:15 AM: Will be in the airport and enjoy a cup of coffee before boarding my flight. 4:40 AM: Ready to […]

This year on Valentine’s day we will spend more than 20 BILLION DOLLARS1. Brands have spent Billions to get their fair share of the sales. Brands are on an auto-pilot mode as they don’t want to miss a single celebration. After Valentine’s Day it will be Easter, then Cinco De Mayo, then Mother’s Day also […]

The Customer Karma® book is at the final phases of its production.  The cover design is done. Now it is left to the publishers to do their share to make the book look good so that I can get the book in your hands. As I look back and relive every moment I spent writing […]

“Arjun’s speaking at our GM’s conference was one of the highlights. His insights and knowledge in the restaurant industry coupled with his anecdotes and real-life stories really bought it home for our operators. They loved it. Recommend him highly!”
Testimonial from Velvet Taco GM Conference
CLAY DOVER, President



Customer Karma, is a must-read for any business that wants to attract, effectively serve and retain life-long customers. Good karma is cultivated by heart-felt good action. When companies genuinely invest in their customers, they are rewarded with good karma of customer loyalty with abundant returns. This formula works with every relationship and in every area of your life. But knowing the formula is not good enough as Arjun emphasizes that Customer Karma is about action, not words. Businesses build good “Customer Karma” only when they put their customers first in all their actions.

Arjun successfully fulfills his vision of a poignant, fun first-hand perspective of what businesses are doing, and triggering thoughts on what they can do differently in Customer Karma. Arjun playfully crosses the boundary of polite business correctness to reveal the biggest vulnerability of businesses; not knowing on a personal level anything about customers they are pursuing or specifically what makes them tick. He connects businesses to dating and parallels the process of courting a date and should be a similar process to courting a customer. He brings tremendous value in his explanations of how to connect with customers in a way that requires awareness and authenticity.

As Arjun puts it: The book is written in a corporate language you can relate to. The business concepts in almost every business book I have read are brilliant, but when I was in the corporate trenches, facing deadlines and struggling with limited resources, business books never provided me with the solutions to my problems. Instead, I always reached out to friends who had gone through similar situations. I wrote the book in that spirit; to be your corporate companion.

  • Seeing the Big Picture First: Seeing the big picture helps one put things in perspective. When one does that, it is easier to put the customer first.
  • Understanding People’s Mind-Sets: Not all people are the same, and one person does not act the same way all the time. Understanding how customers react in different situations is essential before businesses should decide how to treat them.
  • Living Customer Karma Everyday: Customer Karma is about action, not words. Businesses build good “Customer Karma” only when they actually put their customers first in all their actions. A customer win results in a long term win for the business.

The book is available on Amazon.com and has received rave reviews.

“Down-to-earth advice from a branding expert who will help you become a better person as well as a better marketing manager.”
AL RIES, Chairman – Ries & Ries


Winning is fun, winning big is truly fun. In his upcoming book, Arjun shares the secrets to Win Big.

During his corporate days Arjun has always focused on winning big; wins that have sustained over time. The Papa John’s tagline “Better Ingredients, Better Pizza”, identified Papa John’s origin stories that connected the brand to millions of customers worldwide.  He started Papa John’s online, the first online system which today is a $1 Billion a year brand. All these have stood the test of time, which make them BIG WINS. Arjun’s corporate insider experience in marketing, operations and leadership experience has put Fortune 500, start-up and emerging companies on the path to Win Big.

In his book Secrets to Win Big, he shares the secrets he has learned in the corporate trenches, the stories of success and failures that will trigger thoughts in every reader on what he/she can do to take the big step forward. Arjun will share how to discover “what business your customers think you are in” and why the customer needs you. He will show how to identify your brand origin stories and will develop a custom process that will put you on the path to Win Big. The book will then go into how to streamline your brand’s promise to your guests and make you stand out in the competitive framework.

Arjun has been speaking on this to audiences around the world and now is excited to share his secrets to Win Big in his upcoming book to share with a broader audience. To get a first insider’s look into the book, please follow Arjun’s Blog http://www.arjunsen.com/blog/



Testimonial from National Restaurant Association's Conference
KENDRA SHIER, Chairperson
"Arjun’s message was intelligent, entertaining and MOST importantly actionable."

“Working with Arjun was truly a pleasure. He helped me achieve my goals and be a super performer. His strategic wisdom and tactical marketing experience is a true asset. Hiring him on a retainer was the best value in my entire budget. I strongly recommend him.”


Arjun Sen

Want to book Arjun or just need some additional information?  Please reach out directly to Arjun’s Business Manager, Cristy Johnston at cristy@arjunsen.com.  303.570.5506.  We look forward to hearing from you.